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Research papers
Bridging the language gap between consumer and flavour/fragrance developer and marketeer to improve product optimisation
This paper examines the shortcomings of traditional product testing techniques. Problem areas associated with using consumer information to direct product development are highlighted and some of the new product testing techniques now available to...
Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Vivien S. Wilton-Middlemass
June 15, 1989
Research papers
High-touch research applied to fine fragrance development: The Poison case history
Our research, carried out in the US in 1984 one year before its launch in France, was to determine whether the POISON project was an ugly duckling made of conflicting elements or a winner with a future on the American market, in which case we were to...
Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Olwen H. Wolfe
June 15, 1989
Research papers
Bridging the language gap
This paper discusses one approach in bridging the communication gap between consumers and technical experts. Despite being a fairly simple product to manufacture, beer is a very complex tasting product. Consumer taste test results have historically...
Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: P. R. Wolf
Company: Molson Coors
June 15, 1989
Research papers
A method for evaluating the importance of perceived attributes applied to the development and positioning of new products
The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...
Catalogue: ESOMAR Congress 1988
Authors: Daniel Bachelet, Joseph Lion
September 1, 1988
Research papers
A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French)
The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...
Catalogue: ESOMAR Congress 1988
Authors: Daniel Bachelet, Joseph Lion
September 1, 1988
Research papers
10 year's experience in using marketing models for new product development in Asia Pacific
Unilever has been actively launching new brands in the Japanese market as well as maintaining and expanding its presence in other Asia-Pacific markets. At the root of the approach has been a combination of using internal expertise in marketing...
Catalogue: ESOMAR Congress 1988
Authors: Roger M. Brookin, Oscar Schneersohn
Company: Unilever
September 1, 1988
Research papers
Creating the products the market wants... complications: Temptations and solutions!
Some companies seem, somehow, to have developed a flair for creating those products we all want to buy. How can they consistently hit the market so well ? If we analyze their success, it is disappointingly simple. There is no magic formula! They...
Catalogue: ESOMAR Congress 1988
Author: Jean Philippe Deschamps
September 1, 1988
Research papers
